Nino Franco Winery Strengthens Its Presence in the US Market Through an Extensive Programme of Promotional Activities

Prima Franco

Prosecco Wine

Nina Franco Winery

Guest tasting Nina Franco Winery

European Union Logo

A successful year of B2B and B2C initiatives under the OCM Project 2025/2026, co-financed by the European Union

NEW YORK, NY, UNITED STATES, November 10, 2026 /EINPresswire.com/ -- Throughout 2026, the winery, together with its US partners, has carried out an extensive programme of promotional activities across the United States as part of the OCM Project 2025/2026, co-financed by the European Union. The initiative aimed to strengthen the winery’s presence in the US market, increase awareness of its wines and develop relationships with both wine trade professionals and American consumers.

The programme stood out for the diversity, geographical reach and quality of the activities organised, combining dedicated business-to-business (B2B) events with direct consumer engagement through business-to-consumer (B2C) initiatives.

Building Relationships with the US Wine Trade

A significant part of the promotional programme focused on the professional wine sector. More than 10 B2B wine dinners, lunches and tasting events were organised in several cities across the United States, at different stages of the OCM project year.

These events provided valuable opportunities to present the winery and its wines to its importer, distributors, restaurateurs, sommeliers, wine retailers and other key trade operators. Through guided tastings and dedicated meetings, participants were able to discover the winery's production philosophy, the characteristics of its wines and the distinctive identity of its territory.

Beyond product presentation, these occasions helped strengthen existing business relationships, establish new professional contacts and create further opportunities for the development of the winery's distribution network in the American market.

Engaging American Consumers Through Off-Trade Tastings

The consumer-oriented programme also achieved significant results through Action C – Off Trade.
During the first half of October 2026, more than 15 B2C promotional tastings took place in Total Wine & More stores across the United States, one of the country's leading wine retail chains.

These in-store initiatives offered American consumers the opportunity to taste the winery's wines directly, learn more about their origins and appreciate their distinctive characteristics. The tastings represented an effective way to bring the winery closer to its target audience, encourage product discovery and strengthen brand awareness at the point of sale.

The direct interaction with consumers also allowed the winery to communicate the value of its wines, their connection with the territory and their suitability for different occasions and food pairings.

The Quality and Identity of Valdobbiadene Prosecco DOCG

At the heart of all promotional activities was the quality of the winery and its wines, particularly its Prosecco DOCG from the Valdobbiadene area, one of the most distinctive and prestigious wine-growing territories in Italy.

Nino Franco’s commitment to quality, together with the unique characteristics of its production area, represents a fundamental element of its identity and a key strength in its international positioning.

Valdobbiadene is internationally recognised for its exceptional viticultural landscape and the tradition of producing high-quality sparkling wines. Its steep hillsides, distinctive microclimate and generations of winemaking expertise contribute to wines characterised by elegance, freshness, finesse and a strong sense of place.

Through the promotional programme, the winery sought not only to present its products but also to share the heritage, craftsmanship and territorial identity behind every bottle.

A Strategic Investment in the American Market

The results of the 2026 promotional programme confirm the importance of combining professional trade engagement with direct consumer experiences.
The organisation of more than 10 B2B events and more than 15 B2C tastings demonstrates the winery's commitment to developing its international presence through a structured and diversified promotional strategy.

Thanks to the collaboration with its US partners and the support of the European Union through the OCM Project 2025/2026, the winery has further strengthened its visibility in the United States, reinforcing its relationships with industry professionals and introducing its wines to an increasingly broad audience of American consumers.

The winery will continue to invest in quality, international promotion and the enhancement of its territory, bringing the excellence and distinctive identity of Valdobbiadene Prosecco DOCG to wine lovers and professionals around the world.

Patrizia Marin
Marcopoloexperience FZ LLC
+ +971 56 800 3394

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.